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Features a cleanser, face lotion and body lotion for gentle exfoliation specifically designed to visibly improve skin tone and texture, as well as a body cream formulated with 20% Urea.
September 5, 2024
By: Lianna Albrizio
Associate Editor
Cetaphil is launching its first collection of chemical exfoliation products with Gen-Z & Alpha beauty creator, Katie Fang.
In line with the brand’s commitment to providing sensitive skin solutions, Cetaphil is introducing the new Gentle Exfoliating line to provide gentle chemical exfoliation that is suitable for daily use, even on the most sensitive skin, according to the brand. Fang will star in the brand’s campaign to bring awareness to the line’s efficacy to deliver daily exfoliation for softer and smoother skin after just one use.
“I’m so excited to finally make it official with Cetaphil as the face of their new line,” said Fang. “My sensitive skin journey started a few years ago, so I’m super picky about what I use. I’ve been testing the Cetaphil Gentle Exfoliating line for months now and I am loving it. It’s so gentle that I can exfoliate every day without worrying about irritation. My skin has never felt softer and more glow-y.”
Those with sensitive skin are more likely to experience uneven tone and texture. To address this, dermatologists recommend gentle chemical exfoliation products. Cetaphil says it’s meeting consumer need with its latest line, which features a cleanser, face lotion and body lotion for gentle exfoliation specifically designed to visibly improve skin tone and texture, as well as a body cream formulated with 20% Urea.
Within the Gentle Exfoliating line, Cetaphil introduces a unique triple-acid blend of salicylic and mandelic acids and Gluconolactone, an innovative formula that gently works at various levels of the surface skin barrier to deliver the benefits of daily chemical exfoliation while being designed to be non-irritating. These hero ingredients were carefully selected, considering the mildness of the acids and their skin penetration properties as well as thoughtfully determining concentrations suitable for sensitive skin. The salicylic acid gently sloughs dead skin cells, exfoliates and helps control excess surface oils, while mandelic acid loosens bonds between dead surface layers and gluconolactone helps skin retain moisture by preserving the natural barrier, ultimately revealing softer, smoother-looking skin after one use, per the brand.
The new Gentle Exfoliating line, which was developed with dermatologists, features four products that are hypoallergenic, fragrance-free, paraben-free and non-comedogenic:
Gentle Exfoliating SA Cleanser (Starting at $9.99): Cleanses and exfoliates to promote surface skin cell renewal for smoother, more even and radiant-looking skin after one use;
Gentle Exfoliating SA Face Lotion (Starting at $10.99): Exfoliates and hydrates to promote daily surface skin cell renewal for softer and smoother skin after one use;
Gentle Exfoliating SA Body Lotion (Starting at $15.99): Exfoliates and hydrates for softer and smoother skin after one use; and
Exfoliating Rough & Bumpy Cream (Starting at $14.99): Exfoliates while hydrating and is formulated with 20% Urea, a keratolytic agent that gently dissolves built up keratin and clears dead skin cells, to smooth rough and bumpy skin and reduce the appearance of redness or discoloration.
The brand’s partnership with Fang aims to reach social savvy consumers and demonstrate how Cetaphil’s new exfoliating line can help brighten overall appearance while preserving the skin’s barrier. Fang will serve as the face of this product launch, educating younger generations on the importance of skin health and why skincare backed by science is the most important step in the “Get Ready with Me” routine.
The campaign will kick-off with social content, followed by a marketing push with TV, digital and in-store elements.
The Cetaphil Gentle Exfoliating Line is available on Amazon and retailers nationwide.
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