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He brings more than 20 years of serving in leadership roles within the consumer space.
February 5, 2026
By: Melissa Meisel
Future Beauty, a portfolio company of Happi Top 50’s Yellow Wood Partners, welcomed consumer brands executive Rob Keen as its new chief executive officer.
Keen brings more than 20 years of serving in leadership roles within the consumer space. Most recently, he served as CEO of Applied Biological Laboratories, a biotech startup focused on providing natural medicines and supplements.
He also served as CEO North America of Norwex, a home cleaning and personal care direct-selling business. Prior to that, he spent eight years as CEO North America of the plant-based personal care brand Weleda, where he led the company to record growth.
Earlier in his career, Keen led global brand development for TreSemmé hair care at Unilever. He also worked at Alberto Culver, where he served as the director of marketing.
He succeeds James Stammer, who has served in the role since January of 2021.
Future Beauty—formerly Paris Presents Inc.—is home to Byoma, Isle of Paradise, Tan Luxe, Tanologist and Freeman Beauty.
Byoma recently made Happi headlines as it tapped Tara Loftis as global president and chief brand officer. Most recently, she served as global president of dermatological skincare at Galderma.
“I am honored to have the opportunity to lead Future Beauty’s iconic brands into this next phase of growth,” said Keen. “With leading brands in cosmetic and bath accessories, sunless tanning and beauty, we are well positioned to leverage a unique portfolio and dedicated customer base to enhance scale, expand offerings and increase market penetration in existing and new geographies.”
“Rob has built a well-deserved reputation building and scaling consumer brands around the world and we are thrilled to add that expertise to Future Beauty,” said Dana Schmaltz, partner at Yellow Wood.
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