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Check out the fastest-growing makeup looks in France per Spate’s Popularity Index.
September 16, 2025
By: Melissa Meisel
There’s a certain je-ne-sais-quoi to French beauty. But French women are moving beyond the clichés and saying “oui!” to 92i and toasty makeup. These cosmetics trends constitute Spate’s French TikTok data as the moment’s fastest-growing makeup looks.
Hailing from both the women of the 92nd French Department and the French music label 92i, the 92i makeup look is a glam-heavy aesthetic. The look comprises matte, full-coverage foundation and concealer, sharp brows, smoky eyes and a bold lip. Think of it as a cross between Y2K glam and the 2016 “King Kylie” full-face era.
On TikTok in France, the trend has grown by over 1,000% compared to last year. It’s owned by TikTok, with 92.7% Popularity Share on the platform and an average of 840.3K weekly views. Engagement is high at 7.0%, showing just how much the look resonates with audiences. Related hashtags like #makeuptutorial (16.6K average weekly views) drive additional traction, further fueling the trend. And while the aesthetic is rooted in France, the influence is spreading. In the US, the 92i look pulls in 511.2K weekly views, while in the UK, it sees around 183.8K weekly views.
As the name suggests, toasty makeup draws inspiration from the warm shades of toasted bread and caramel. The look leans on sun-kissed bronzed tones with bronzers and blushes in warm hues, golden or bronze eyeshadows, and lips in brown, copper, or orange shades. On TikTok, this trend has risen by over 1,000% compared to last year. It is owned by TikTok, holding a 100% Popularity Share on the platform and averaging 567.4K weekly views. The top related hashtags include #sunkissed (153.6K weekly views), #blush (84.8K weekly views) and #tutomakeup (71.1K weekly views) – showing that users are actively seeking tutorials and wearable warm-toned looks.
Consumer response has been positive, with a sentiment rating of 8.9/10, signaling strong enthusiasm for the look. With a low paid views share (4.7%) and a minimal TikTok Shop view share (1.4%), this leaves influencer partnerships aplenty for brands looking to capitalize on this hot new trend.
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