Rihanna – whose Fenty Beauty was launched in 2017 – is unveiling Fenty Hair, a lineup of nine hair care and styling products.

Built on the ethos of “Beauty For All,” Fenty Hair is rooted in repair for all types, textures and needs, per the brand.

“Hair has always been very personal to me,” said Rihanna. “My hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about.”

Proprietary Complex

Fenty Hair created Replenicore-5 – a proprietary complex that consists of a blend of amino acids, proteins and antioxidants. It was clinically tested on people across all hair types, by stylists and by Rihanna herself, to repair, strengthen, hydrate, smooth and protect. Replenicore-5’s Barbados gooseberry, upcycled jackfruit extract, hydrolyzed vegetable protein, green tea extract and amino acids, fortifies and promotes healthy hair.

Product Line

The Fenty Hair collection is comprised of a shampoo, two conditioners, one treatment, four stylers and one tool. These products were developed and tested with all hair types and textures in mind and infused with sensorial and elements for an easy, luxurious experience, per marketers.

In collaboration with in-house global stylists and a team of research and development experts and chemists, Rihanna set out to deliver a line that “met the standards of excellence,” first set by Fenty Beauty when it launched almost seven years ago, according to the brand.

The Rich One Moisture Repair Shampoo ($29) gently cleanses, creating a moisturizing lather. Replenicore-5’s proteins, amino acids and antioxidants help to repair split ends and reduce breakage.

The Rich One Moisture Repair Conditioner ($29) melts on contact, providing the right level of moisture and spreading its reparative, de-frizzing and conditioning benefits, fast. It also repairs by reducing breakage and split ends, thanks to Replenicore-5— for smoother, healthier-looking hair after one use.

The Richer One Moisture Repair Deep Conditioner ($29) is an intensely moisturizing conditioner that melts into dry, damaged hair for faster conditioning with less product.

The Comeback Kid Instant Damage Repair Treatment ($36) is powered by Replenicore-5 and bond-building technology to penetrate deep into the cortex to provide inside-out repair, support damaged keratin structures and strengthen strands.

The Protective Type 5-in-1 Heat Protectant Styler ($28) is a multi-benefit cream that can be applied before blow drying, silk pressing or diffusing. It protects up to 450° F and goes off, smoothing, defrizzing, detangling and hydrating too. Plus, it repairs split ends and reduces breakage with Replenicore-5’s proteins and amino acids.

The Homecurl Curl-Defining Cream ($28) provides touchable body and bounce, but tough on split ends, thanks to Replenicore-5’s repairing power.

The Gelly Type Strong Hold Gel ($26) is a high-performance strong hold gel that gives users style control for high ponys, topknots and slick-backs, powered with Replenicore-5’s proteins and amino acids to repair split ends.

The Controlling Type Hair-Thickening Edge Control Gel ($18) lays, smooths and locks hair in place all day without flaking or building up. It thickens fragile edges and reduces breakage.

The Sidestick 3-in-1 Edge Styling Tool ($18) has a vegan bristled-brush, comb and precision chrome tip while effortlessly smoothing baby hairs, swirling strands and taming flyaways.

Fenty Hair is clinically tested, vegan, sulfate-free, silicone-free, DEA-free, gluten-free, and cruelty-free. Available at fentyhair.com.