Fekkai Launches Original Brilliant Glossing Styling Crème

Fekkai has launched the Original Brilliant Glossing Styling Crème.

Aimed to deliver a salon-level look, the product delivers maximum shine, banishes frizz, defines curls, moisturizes and maintains touchable hold. It can be applied on damp hair to achieve a glossy blowout or on dry hair to elevate hair’s natural texture.

Ideal for any hair type in need of maximum shine and frizz control, it works on fine to coarse, and straight to curly hair with a woods and florals scent with top notes of green tea.

“The Brilliant Glossing Crème was born from the need to create a product that delivered natural shine behind the scenes at fashion shows, inspired by my roots in Provence where olive oil was a trusted remedy,” said Frédéric Fekkai, founder, Fekkai. “Its success not only shaped the Fekkai brand but also brought confidence to countless women by simplifying their hair care routines.”

Key Ingredients

Ingredients include Italian cold-pressed olive oil rich in emollients that penetrate the hair cuticles to add maximum shine; PhytoVie Defense, a blend of botanical polymers to provide long-lasting frizz control and touchable hold; and prickly pear seed oil to strengthen hair’s moisture barrier.

The Original Brilliant Glossing Styling Crème retails for $30 and is available at fekkai.com, online at Ulta on Sept. 15 and in-store at Ulta on Sept. 22 and Amazon.