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After Swift’s highly-anticipated appearance at Arrowhead Stadium last month, sales and web traffic skyrocketed by over 3,500% and the brand made seven figures in sales in 48 hours.
December 15, 2024
By: Lianna Albrizio
Associate Editor
It was the glitter freckles seen ‘round the world last month when megastar Taylor Swift wore them to a Kansas City Chiefs game to root for her boyfriend, tight end, Travis Kelce.
Following that memorable game wearing Fazit’s adorable showstopping beauty marks, the brand has launched into 400 CVS doors and online with its new product: Gold Stardust Speckle Makeup Patches.
After mega influencer Swift’s highly-anticipated appearance at Arrowhead Stadium last month, sales and web traffic for Fazit skyrocketed by over 3,500%, resulting in the brand raking in seven figures in sales in 48 hours.
Fittingly, Fazit co-founder Aliett Buttelman was interviewed for the “Swift Effect” documentary that recently aired on Peacock.
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