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She spent a decade at Procter & Gamble, where she led major deodorant brands including Secret and Old Spice.
April 15, 2026
By: Lianna Albrizio
Associate Editor
Farmacy Beauty has named Lauren Lovelady as its new chief executive officer.
The appointment marks a pivotal moment for the clean skincare brand as it accelerates global expansion and innovation, officials said.
Lovelady will continue in her role as founder and CEO of Each & Every, the clean personal care brand she launched in 2018.
“What has always set Farmacy apart is its ability to harness the power of natural ingredients and elevate them through cutting-edge science,” said Lovelady. “My belief in the power of natural ingredients has shaped how I approach brand building and product creation, and I’m excited to build on that foundation—scaling globally while deepening our connection with a community that values thoughtful, high-performing skincare.”
A seasoned brand builder with deep roots in both legacy and emerging beauty, Lovelady brings a unique blend of corporate expertise and entrepreneurial vision to Farmacy. As CEO, she will lead the brand’s strategic direction, product innovation, and international growth, building on its reputation for combining farm-grown ingredients with science-backed formulations.
Originally from Alabama, Lovelady began her career in finance at JP Morgan and Procter & Gamble before transitioning into brand management.
Prior to founding Each & Every, Lovelady spent a decade at Procter & Gamble, where she led major deodorant brands including Secret and Old Spice. During that time, she identified a whitespace in the natural personal care market—an insight that ultimately led to the creation of Each & Every, a brand designed to elevate everyday routines through sensorial, “ingredient-conscious” formulations.
She holds a degree in Finance and an MBA from the University of Alabama and is currently based in New York City.
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