Happi Top 50 company Estée Lauder signed British actress Daisy Edgar-Jones as its newest global brand ambassador.

She will represent Estée Lauder skin care, makeup and fragrance with her first campaign debuting in February 2026 across print, digital and in-store.

“Daisy is very much the breakout star of her generation,” said Justin Boxford, global brand president, Estée Lauder. “Not only is she an incredibly gifted actress, but she embodies the ethos of the Estée Lauder brand. She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations. We’re thrilled to welcome Daisy as our newest Estée Lauder Global Brand Ambassador.”

Other Famous Faces

Edgar-Jones joins Estée Lauder’s current roster of famous faces including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova and Yang Mi.

Possible Sales & A New Serum

For the new year, Estée Lauder’s latest skincare innovation is Revitalizing Supreme+ Sculpting Serum. It is billed as a “next-generation formula” powered by ingredients including hexapeptide-8 and hexapeptide-9, a dual-peptide blend that helps reinforce the skin’s support network for a firmer, more lifted appearance.

In other news, The Estée Lauder Companies might be slimming down. The beauty giant is mulling the sale of Smashbox, Too Faced and Dr. Jart+, according to a report. The three brands have been part of the ELC portfolio for years.