Estée Lauder signed Dr. Matthew Walker, PhD, as the brand’s first global sleep science advisor.

Dr. Walker will leverage his expertise to deepen Estée Lauder’s nighttime skincare research and innovation, while tapping into the global sleep movement to educate consumers on the vital connection between sleep and health.

The news comes as March is National Sleep Awareness Month.

“For more than 40 years, Estée Lauder has been pioneering research into night skin science, most recently focusing on the impact that poor sleep has on skin,” said Jennifer Palmer, senior vice president, global innovation development & science leadership, Estée Lauder. “By partnering with Dr. Walker, a renowned global sleep expert, we are able to deepen this understanding to inform how we engage, educate and inspire our consumers.”

A renowned author, sleep scientist and professor of neuroscience and psychology at the University of California, Berkeley, Dr. Walker will bring the latest insights, research findings and resources to advance Estée Lauder’s ongoing work in understanding and resolving the impact of poor sleep on skin health.

“My mission is to educate as many people as possible on the fundamental importance of sleep for our overall health,” said Dr. Walker. “I’m thrilled to partner with Estée Lauder, a brand that is grounded in science, to educate their consumers around the world on the impact of sleep on mind, body and skin.”

Estée Lauder will serve as the exclusive beauty partner of Dr. Walker’s new Global Sleep Education Foundation, which aims to address the global sleep-loss epidemic through free transformational education programs as well as support breakthrough sleep science research.