Edgewell is lightening up for 2026.

Hygiene and health company Essity has entered into an agreement to acquire Happi Top 50 brand Edgewell Personal Care’s feminine care business, including the brands Carefree, Stayfree and o.b. in North America and Playtex globally.

The purchase price for the assets amounts to $340 million on a cash and debt-free basis. The acquisition supports Essity’s strategy to focus on high margin categories and to grow market positions in the US, the world’s largest hygiene market. 

The acquisition includes the well-known brands Carefree, Stayfree, and o.b. in the USA, Canada and the Caribbean, global feminine care rights for the Playtex brand, as well as a production facility in Dover, Delaware.  

Edgewell Insight

“This transaction marks a pivotal step in Edgewell’s transformation. By selling our Feminine Care business to Essity, we are sharpening our focus on our core categories, strengthening our financial position, and positioning Edgewell for sustainable, long-term growth,” said Edgewell President and CEO Rod Little. “This is a win for our shareholders who will benefit from a more agile and focused company; for our customers, who will continue to receive innovative products and dedicated service; and for our employees, who will have new opportunities for growth and success with Essity, a global leader in health and hygiene.”

Closing in 2026

The transaction is subject to customary regulatory approvals and is expected to close in the first quarter of 2026.