L’Occitane Group Travel Retail joined forces with Extime Duty Free Paris and Extime JCDecaux Airport to launch a high-impact activation in support of the Travel Retail avant-premiere of Erborian’s new Centella Redness skincare range. It launched on Feb. 1.

The collaboration spanned 15 Extime Duty Free doors across Paris-Charles de Gaulle and Paris-Orly airports with a 360-degree campaign, which ran from Jan. 6 to Feb. 23.

Skincare Storytelling

The initiative represents the first time Erborian and Extime have partnered on this scale, combining immersive retail theater with skincare storytelling and cultural touchpoints designed to resonate with global travelers. By blending playful experiential elements with solid category education, the activation aims to accelerate skincare recruitment for Erborian at a time when sensitive-skin solutions are gaining momentum in both domestic and travel markets, officials said.

Travelers were treated to an immersive experience in the Duty-Free shops, which combined high visibility and sensory engagement. The launch of Centella Redness is highlighted from the entrance with front-of-store displays and floor stickers guiding customers to an exclusive area dedicated to the range.

This visibility is amplified by a retail media strategy, supported by Extime JCDecaux Airport digital screens, alongside sample distribution and the presence of brand ambassadors at peak times. Located at the entrance and behind the cash desks of Extime Duty Free stores, these screens enable to broadcast the brand movie as well as campaign assets throughout the activation period.

Centella Redness Launch

The activation supports the Travel Retail launch of Centella Redness, a three-step routine designed for redness-prone and reactive skin. This skin type is characterized by heightened sensitivity to environmental or emotional triggers such as temperature changes, pollution or stress, often presenting as redness, tightness or dryness. Powered by Centella Asiatica and high-efficacy actives, officials say the range arrives at a moment when travelers are increasingly prioritizing efficacy, comfort and barrier health.

Per brand research, across global markets, 73% of consumers feel that their skin is more reactive, with one in three adults experiencing redness. Meanwhile, the sensitive skincare segment is expanding rapidly and now rivaling the anti-aging category in both scale and growth momentum. By combining instant complexion correction with long-term soothing benefits, Centella Redness responds directly to these shifting needs.

The reformulated CC Red Correct, using iconic technology, offers boosted skincare benefits, SPF 30 protection and improved correction with 94% of consumers reporting greater confidence in their bare skin. The new Centella Red Serum delivers visible reductions in redness intensity within 24 hours and improved uniformity at 28 days while the reformulated Centella Crème provides daily hydration and soothing for lasting comfort.

Together, the range strengthens Erborian’s positioning in hybrid beauty, bridging the brand’s Korean heritage with an increasingly positive performance narrative.

Said Mona L’Hostis, marketing director, global travel retail, L’Occitane Group, “Erborian has always stood for innovative and effective skincare rooted in Korean expertise, and Centella Redness reinforces that promise with demonstrable results. Partnering with Extime allows us to bring that story to life in a fresh, immersive way, combining visibility, culture and education to meet travelers where they are. The brand continues to gain tremendous momentum and loyalty, providing a significant boost for our skincare ambitions in Travel Retail.”