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Personal care brand aims to reduce plastic use in products and is adding recycled materials to production.
May 14, 2026
By: Melissa Meisel
By replacing pumps with flip caps in its body lotion range, eos is reducing plastic use by 12%, said the company.
This choice was also made in response to consumer demand for an easy way to get every last bit of lotion out of the bottle, it contends.
This advances its mission of “making more sustainable choices that prioritize consumer experience and environmental responsibility,” said eos.
The new flip caps will start rolling out at Target and Walmart over the next few months.
In addition to these new flip caps, eos has made other commitments to sustainable practices in terms of material choice, TerraCycle recycling, climate impact and community investment.
The brand is reducing impact through improved packaging materials, including 100% FSC-certified paperboard and at least 30% post-consumer recycled content in body care materials.
Eos also encourages consumers to recycle empties through its TerraCycle partnership, extending packaging life beyond disposal. Eos even offers a free shipping label to ship out empty products for recycling.
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