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The unexpected partnership gives fans 21 and up a new way to enjoy the beer’s iconic citrus taste sans the orange.
June 11, 2025
By: Lianna Albrizio
Associate Editor
For EOS, nothing says summer like the citrusy taste of a cold beer against a juicily moisturized pout.
That’s why, the brand has teamed with brewing company Blue Moon to unveil its limited-edition Valencia Orange Lip Balm.
Crafted for Blue Moon imbibers 21 and older, the balm is encased in the brand’s signature sphere to mimic the Valencia Orange. Each swipe aims to deliver a burst of refreshing citrus that delights the senses as much as it provides optimal moisture. Formulated with sustainably sourced ingredients like shea butter, beeswax and coconut oil, the balm is 100% natural.
“The Valencia orange is more than a garnish. It’s a core part of our identity and what makes a Blue Moon a Blue Moon,” said Courtney Benedict, VP of marketing, Above Premium Beer at Molson Coors Beverage Company. “Through this unexpected partnership with EOS, we’re giving fans a whole new way to enjoy that iconic citrus taste – no Valencia orange required.”
The limited-edition Blue Moon x EOS Valencia Orange Lip Balm, intended for fans 21 and over, is available at evolutionofsmooth.com and shop.bluemoonbrewingcompany.com for $4.99, while supplies last.
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