Elizabeth Arden has released Eternal Aura, a new eau de parfum that offers a “fresh perspective on the amber category” and marks Arden’s first flagship fragrance launch in eight years.

Eternal Aura features natural ingredients scientifically proven to enhance energy, self-esteem and happiness, according to Elizabeth Arden. It opens with dragon fruit, golden pear, pink pepper, magnolia and peony. An exclusive Elizabeth Arden co-distillate of rose and ambrette forms the heart, according to the brand. Base notes include sandalwood, creamy musk and tonka bean.

The scent, according to Arden officials, was inspired by legacy of Elizabeth Arden and honors the brand’s heritage with a bottle design that draws from Elizabeth Arden’s salon history. The cap and carton, for example, feature a monogram pattern once used in side Arden salons as a decorative wallpaper.

Global Campaign

The EDP is now available on elizabetharden.com. It will debut at Macy’s and Elizabeth Arden counters nationwide on March 15.

Elizabeth Arden has tapped Leighton Meester for the global campaign, which kicks off in the US across Elizabeth Arden’s owned channels. The campaign will expand internationally with TV, out-of-home placements and digital and social platforms.

“Every detail of this new fragrance has been carefully crafted to represent today’s women in all our wonderful complexities,” Amber Garrison, president of Elizabeth Arden and Fragrances, said in a statement.

Garrison joined Arden in September 2025, arriving from Origins where she served as global brand president.

Arden’s Recent Launches

Elizabeth Arden recently released new skincare products under the Prevage range, as reported by Happi.

Elizabeth Arden is part of Revlon, which was ranked No. 14 in Happi’s 2025 Top 50 Report.