ELF Cosmetics Revs Up Katherine Legge’s Return To Indianapolis 500

ELF Cosmetics is fueling its fourth season with professional race car driver Katherine Legge at the Indianapolis 500 (Indy 500) this May.

The brand says women receive a reported 1% of all sport sponsorships, accounting for 4% of drivers on tracks and are two times more likely to feel forced out of racing within the first five years. In aiming to rewrite the rules, ELF is showing up on the track and in the Fan Zone at one of the world’s largest single-day sporting events.

“Together with Katherine Legge, we’re fueling a movement for the next generation of dreamers,” said Patrick O’Keefe, chief integrated marketing officer, ELF Beauty. “We’re democratizing access to sports by showing our community exactly what’s possible when someone believes in you and fuels your journey.”

In 2023, with ELF by her side, Legge became the fastest woman to qualify for the Indy 500. This year, she’s looking to make her fifth Indy 500 start, after becoming the ninth woman to qualify for the race in 2012. She is also the first woman to win a major open-wheel race in North America, the first to lead laps in Champ Car and the first to lead the Rolex 24 at Daytona.

“ELF has been more than a sponsor – they’ve been my voice, my platform and my fuel,” said Legge. “Four years in, I’m more empowered than ever, and together, we’re proving that when you fuel a woman’s dream, there’s no limit to what she can achieve.”

Eyes Lips Fuel Activation

The eyes.lips.fuel. activation in the Fan Zone, inspired by ELF’s Glow Reviver Lip Oil Stick, includes:

• A full-size replica of the car Legge will race on track;
• A museum-style showcase of artifacts from Legge’s career, from her first fire suit and helmet to her first karting trophy; and
• Roblox play zone connecting the next generation to racing culture.

The Indy 500 will be held Sunday, May 24, with coverage beginning at 10 am ET on FOX.