Industry News

ELF Calls for More ‘Dupes’

It's What Your Reading on Happi.com for the week ended Oct. 26, 2024.

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By: TOM BRANNA

Chief Content Officer

ELF is EVERYWHERE. Company CEO Tarang Amin was honored this month with the Disruptor Award at the BeautyCares Dream Ball celebrating 35 years of the Personal Care Products Council Look Good…Feel Better program. LGFB teaches beauty techniques to people with cancer to help them manage the appearance-related side effects of cancer treatment. When he’s not helping others, Amin is overseeing one of the fastest-growing beauty companies in the world. Last week, ELF launched its Dupe That campaign, which invites other companies to duplicate its purpose-driven practices. The Dupe That! was the most-viewed news on Happi.com last week.

Here are the top 10 most-viewed news items on Happi.com for the week ended Oct. 26, 2024:

  1. ELF Calls for More ‘Dupes’

2. JuE Wong Appointed CEO of Performance Beauty Group

3. Victoria Beckham Beauty Debuts First Pop-Up in NYC

4. The Outset Creates ‘Lip Oasis’ with New Treatment

5. Three Trends Shaping Sun Care

6. Origins Debuts New Packaging with Youthtopia Collection

7. Tree Hut Unveils Gemstone Glow Holiday Collection at NYC Pop-Up

8. L’Oréal Reports 3.4% Sales Growth in Q3 2024

9. Goodwipes’ ‘Golden Porta Potty’ Campaign Generates Hullaba-loo

10. Townhouse Nail Salon Expands into US with Beverly Hills Location

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