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The top 12 finalists showcased concepts ranging from clinically advanced skin care to new breakthrough innovations in hair care and innovative storytelling platforms.
November 6, 2024
By: Lianna Albrizio
Associate Editor
The Estée Lauder Companies’ (ELC) New Incubation Ventures and NYKAA have announced the winners for Beauty & You India 2024.
Created by NIV and launched in partnership with India’s leading beauty and lifestyle retailer NYKAA, Beauty & You India continues its mission to discover, spotlight and propel the next generation of India-focused beauty brands. The 2024 program builds on the success of previous years with the theme, “Supercharged Futures.”
This year’s program saw more than 660 applicants from over 50 cities in the categories of skin care, makeup, hair care, fragrance and storytelling. The top 12 finalists showcased concepts ranging from clinically advanced skin care to new breakthrough innovations in hair care and innovative storytelling platforms.
Finalists presented to this year’s jury of 14 industry leaders and opinion-makers in a live pitch session at The Leela Palace in New Delhi. The four winners were announced the same evening at the finale event with special guests including William P. Lauder, executive chairman, ELC; Stéphane de La Faverie, executive group president, ELC; and Falguni Nayar, founder, managing director and CEO, NYKAA; along with the jury – Shana Randhava, senior vice president, NIV, ELC; Rohan Vaziralli, general manager, ELCA Cosmetics Private Limited; Tarun Tahiliani, founder and director, Tarun Tahiliani; Anaita Shroff Adajania, stylist, creative director and founder, Style Cell; Deepica Mutyala, CEO & founder, Live Tinted; Shruti Chandra, vice president, Invest India and vice chair, Women Empowerment, Europe India Council for Business and Industry (EICBI); Gianandrea Ferrari, CEO-Europe, Middle East & India, Intercos; and Jaffrey Zaman, managing director, Intercos India Private Limited, among others.
“The winners of Beauty & You 2024 represent a diverse blend of creative founders and breakthrough innovation,” said Shana Randhava, senior vice president, NIV, ELC. “Their ideas and vision truly exemplified innovation, creativity, and entrepreneurial spirit, representative of beauty’s future. For the third year in a row, we witnessed some extraordinary concepts and the winners stand out as pioneers poised to make a significant impact – each bringing a unique perspective to India’s dynamic beauty landscape. We look forward to offering mentorship and support to the winners as they expand their visions, seeking a wider audience both in India and around the world.”
Grow (In-Market Companies)
SkinInspired – Piyush Jain, founder & CEO and Dr. Prashant Agrawal, founder & CPO.
SkinInspired is a science-backed skin care company that uses multi-active ingredients that deliver results and innovative packaging that makes for a seamless user experience.
Imagine (Pre-Market Concepts)
Not Just Vanilla – Akshay Bawa, founder and CEO, and Kritika Rathi, founder and CMO.
Not Just Vanilla redefines body care with targeted, results-driven solutions for overlooked areas, empowering consumers to feel confident and embrace self-love every day.
Amright – Founders Vaishnavi Maganti and Vijay Sivaraju.
Amright combines clinically proven Swiss ingredients with genetic research on hair to promote female hair regrowth, offering custom solutions to fullness.
Create (Creative Storytellers)
Journey of Objects – Alia Allana, founder and journalist.
Blending reportage and retail, Journey of Objects is an e-commerce marketplace that helps embrace sustainability and preserve the cultural diversity of India through industry research and thoughtful product curation.
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