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UltraWash Plus joins Dropps' suite of recently reformulated, biobased dish and laundry products with curbside recyclable retail packaging.
October 15, 2024
By: Lianna Albrizio
Associate Editor
Dropps has unveiled its new UltraWash Plus Biobased Power Dishwasher Detergent Pods.
The latest advancement from the B Corp certified home care brand marks one of the first multi-chamber dishwasher detergent pods to combine advanced cleaning technology with an USDA certified biobased formulation.
UltraWash Plus joins Dropps’ suite of recently reformulated, biobased dish and laundry products with curbside recyclable retail packaging. Following its June launch into Wegmans stores, Dropps dish products are now available at Meijer and Save Mart.
“Dropps’ UltraWash Plus Power Dishwasher Detergent is a testament to our brand’s promise: ‘Made Clean, Made to Clean,'” said Alastair Dorward, CEO of Dropps. “The enthusiastic reception from our new grocery partners, Meijer and Save Mart, underscores the growing demand for effective, sustainable and accessible cleaning solutions. We aim to make our customer’s lives easier with products that get the job done right the first time and every time by delivering cutting-edge cleaning power while minimizing waste.”
Dropps’ new triple chamber pod is made without phosphates, chlorine, phthalates, sulfates or dyes, aligning with the brand’s “clean” formulation standards. The septic-safe formula contains powerful cleaning agents, including powerful surfactants that cut through tough grease; specialized enzymes and oxygen-powered mineral ingredients that target food and beverage stains and blast away 24-hour stuck-on grime; and a spot-free rinse aid.
UltraWash Plus Biobased Power Dishwasher Detergent Pods are available Oct. 15 in-store at Meijer, SaveMart and Wegmans and online at Walmart, Amazon, Thrive Market and Dropps.com in lemon citrus and unscented starting at $15.69.
For more on the household cleaning market, look here.
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