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Rugged bricc duo washes off the day’s dust with agave extract.
July 25, 2025
By: Lianna Albrizio
Associate Editor
Dr. Squatch can’t resist a good partnership.
Following a successful one with Ford last May, the men’s personal care brand has forged a second one. On top of the return of the Bronco Bricc, the brand is introducing the new F-150 Tough Scrub.
The returning Bronco Bricc is formulated with sand for exfoliation and agave extract for hydration and designed to wash away the day’s dust. The bricc is scented with Oregon pine and American cedar.
The brand’s new bricc, F-150 Tough Scrub, is a heavy grit bricc made with corn cob powder, pumice and coconut oil to exfoliate, hydrate sand smooth skin. Scented with driftwood and leather notes, it captures the unstoppable spirit of Ford’s most iconic truck, per marketers.
F-150 Tough Scrub and Bronco Bricc retail for $6.F-150 Tough Scrub and Bronco Bricc are available in a Rugged & Ready two-pack for $16 and Rugged & Ready four-pack for $32 here and in retail stores nationwide.
Every purchase of F-150 Tough Scrub through Aug. 24 earns one entry into the Dr. Squatch Ford F-150 Sweepstakes for a chance to win a brand-new Ford F-150 (or cash prize).
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