Unilever’s Dr. Squatch Expands Into Sun Care

A brand like Dr. Squatch, which boasts the elusive Sasquatch of the Pacific Northwest as its emblem, knows the importance of protecting its male users from the elements.

That’s why, the Unilever-owned brand has forayed into the suncare category with the launch of Spray Sunscreen, a mineral SPF 30 formula designed specifically for men to deliver powerful protection without a greasy feel.

“At Dr. Squatch, we focus on raising the standard for what guys expect from personal care,” said Josh Friedman, CEO at Dr. Squatch. “Sun protection is one of the most important steps in any routine, but it’s often overlooked or avoided. With our new Spray Sunscreen, we’re making it easier and more enjoyable for guys to protect their skin with a natural formula that feels great, performs and smells incredible.”

Natural Origin Ingredients

Formulated with over 98% natural origin ingredients, the innovation brings Dr. Squatch’s natural-first approach into sun care, aiming to “raise the bar for ingredient transparency,” brand officials said.

The broad-spectrum SPF 30 Mineral Sunscreen delivers UVA/UVB protection to help prevent sunburn, using zinc oxide as its active ingredient alongside ingredients like vitamin E and coconut alkanes. The sunscreen is available in Coconut Castaway, a tropical blend of coconut, citrus and sea salt, and Amber Sostice, which contains notes of bergamot, saffron and rich woods inspired by the golden-hour sun.

Dr. Squatch Spray Sunscreen is available for $20 on DrSquatch.com, Amazon, Target and Walmart.

For more on the suncare market, go here.