Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
The men's personal care brand has released two new soaps honoring the cartoon with fruity-smelling Nautical Nonsense and Sea Star Shenanigans.
June 23, 2025
By: Lianna Albrizio
Associate Editor
Aye, aye, captain!
The Spongebob craze is taking off this summer 2025 in the beauty, personal care and even food chain space, from makeup collections to Crabby Patty meals at Wendy’s. Now, men’s personal care brand Dr. Squatch is the latest to take a slice of the action.
The cult-favorite brand has released two new bar soaps honoring the iconic cartoon with Nautical Nonsense and Sea Star Shenanigans.
Nautical Nonsense takes it shape from Spongebob’s yellow square body and aims to transport bathers to Bikini Bottom to smell like a pineapple under the sea, per the lyrics to the cartoon’s theme song. The brick is formulated with the popular summer fruit, chamomile and moss to leave skin feeling “soft and breezy,” per marketers. Ingredients include sea salt to slough off dead skin, pineapple extract with Bromelain enzymes that carry natural antioxidants and coconut oil to moisturize.
Sea Star Shenanigans blends the fruity scents of tropical guava, pink pineapple and peach for a bubbly lather. Star ingredients include starfruit extract to help soothe skin for a refreshing feel; sand to naturally exfoliate dead skin cells; and kaolin clay to help absorb excess oil and impurities.
Nautical Nonsense and Sea Star Shenanigans are both available individually for $6 for subscribers only; as a two-pack (one of each) for $16; soap and deo sets ($21 per scent) or as a four-pack with matching deodorants for $42.
The soaps and deodorants are available for US customers here.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
