Dr. Squatch is doubling down on its mission to untame modern manhood by affording one lucky hombre the chance to win $100,000 toward their most “gloriously manly fantasty.”

Whether it’s trekking to Antarctica, launching a comic book empire or disappearing into the wild to pen the next great American novel, Dr. Squatch is bringing Manlandia’s “Yes, You Man” rallying cry from the screen to real-life for one lucky man. The challenge is the next leap in making Manlandia real and creating a way to break guys out of the beige routine by funding the kind of bold, wild dreams that the world was built for, marketers say.

“Manlandia is about reminding guys that it’s okay to dream about more than the daily grind and to explore the things that provide them with passion and inspiration,” said John Ludeke, senior vice president of global marketing at Dr. Squatch. “This challenge is a way for us to put real money behind that belief and empower one guy to go all in and live more boldly, whatever that means for him.”

Brand fans can submit their Manlandia dream by uploading a short video or photo here, explaining what they’d do with the money. After submitting, participants must share their entry on social media, tagging @DrSquatch. The brand will put the most compelling entries up for public vote. The top five finalists will advance to the final round, where the Board of Manlandia will select the winner.

Submissions close Monday, Nov. 3 at 11:59 p.m. PST.