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‘It’s weird in the best way,’ says the Emmy nominated actress.
May 30, 2025
By: Lianna Albrizio
Associate Editor
Fans love Sydney Sweeney… and most of them are also fans of men’s personal care brand Dr. Squatch. They’ve even asked for her bathwater.
While an outrageous proposition, it’s nothing the natural soap maker won’t entertain. The brand has come close with its new bar soap “bricc” innovation: Sydney’s Bathwater Bliss. Formulated with pine bark, exfoliating sand, Douglas fir, earthy moss and a touch of the actress’s actual bathwater, the scent is reminiscent of the great outdoors and a taste of bath time with the goddess-like star!
“There’s no playbook for turning Sydney Sweeney’s actual bathwater into a bar of soap, but that’s exactly why we did it,” said John Ludeke, SVP of global marketing at Dr. Squatch. “We thrive on ideas that make you laugh and encourage you to pay attention to the ingredients in your personal care products. This bar is bizarre, unexpected and intended to get guys to think more deeply about the ingredients in the products they are putting on their bodies.”
This is Sweeney’s second collaboration with the brand following the promotion of Dr. Squatch Body Wash Genie.
“It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love,” said Sweeney. “Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”
Only 5,000 bars of Sydney’s Bathwater Bliss will be made. Dr. Squatch will run a giveaway from Thursday, May 29, 2025 at 12 pm EST through Thursday, June 5, 2025 at 11:59 pm PST, where 100 customers will win a free bricc.
The giveaway is open exclusively to US residents who can enter on Instagram or on drsquatch.com. The soap will officially go on sale Friday, June 6, 2025 at 9 am PT, while supplies last.
Check out our coverage of the men’s personal care market here.
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