Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
The partnership will deepen its commitment to youth sports, reaching 765,000 athletes across 2,000 leagues nationwide.
July 17, 2025
By: Lianna Albrizio
Associate Editor
Downy Rinse, the odor-fighting fabric rinse from Procter & Gamble, has teamed with NFL Flag – the league’s official youth flag football league for ages 5-17 operated by RCX Sports.
The brand is stepping into the game with a commitment to rinse out stubborn uniform odors and residues in a single wash, taking the stress out of laundry.
The partnership will kick off at the NFL Flag Championships today, July 17, 2025, and extend across NFL Flag league play and regional tournaments all year.
“We are thrilled to partner with NFL Flag to help football families solve one of the top laundry issues: malodor,” said Redge Abueva, VP of NA Fabric Enhancers at Procter & Gamble. “This partnership goes beyond just fresh jerseys; it’s about empowering young athletes with the confidence to perform their best and supporting the families behind them with a product that is going to be a game changer in their everyday laundry routine. We recognize that parents are on cleaning duty for junior athletes, battling their not-so-fresh uniforms as the undisputed laundry experts in their households. Downy Rinse exists to lighten their load.”
Flag football is one of the fastest-growing sports globally, played by over 20 million people across 100 countries. The sport will be included in the Los Angeles 2028 Olympic Games, which is a historic moment for the flag football community, and the league – along with the 32 NFL Clubs – are investing in the development and growth of flag football as a global game.
Downy Rinse’s partnership with NFL Flag will ensure that the next generation of football stars and their families can focus on the game, not their sweaty gear. The unique Downy Rinse formula penetrates deep into fabrics to help remove tough, set-in odors that detergent can’t reach. It is safe on all washable fabrics, including workout clothes and athleisure, and leaves clothing fresher, softer and brighter versus detergent alone, per the brand.
“We’re delighted Downy is partnering with NFL Flag this season, showcasing the brand’s ongoing investment in the sport,” said VP of Flag Football at the NFL Stephanie Kwok. “As a league, we are committed to growing flag football at all levels across the world ahead of the sport’s inclusion in the LA28 Olympic Games. This exciting partnership furthers our efforts and promises an unforgettable celebration of our flag athletes everywhere.”
Through the new partnership, Downy Rinse will be integrated into the full NFL Flag ecosystem with a strong presence across events, digital, social media and experiences nationwide. This includes a care tag in the jerseys themselves, widespread distribution of Downy Rinse samples, as well as family-friendly experiences at the NFL Flag Championships and marquee regional tournaments.
Downy Rinse is available at retailers nationwide.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
