Earlier this year, Dove introduced its whole-body deodorant campaign, “Let Your Body Body,” which featured a custom track by artist Chika. The tune was a fresh take on Khia’s 2002 anthem, “My Neck, My Back,” aimed at inspiring body confidence and dance.

Now, Dove is taking it beyond the screen and putting music fans in the center of the action with the launch of Dove Hot Seats.

Dove Lets BO-Fueled Bad Vibes Fly

With over 56 million TikTok views of people begging concertgoers to wear deodorant, it was clear to Dove that BO is killing the vibe. Dove is making bad vibes fly with its new Whole Body Deo Cooling Spray. With 72-hour odor control, its all-over solution lets fans dance without the worry of emitting any unnecessary funk.

Turning Up the Heat

Dove hosted an exclusive pop-up concert with genre-defying duo Sofi Tukker at Silo in Brooklyn on April 1. Fans showed up to claim these “Hot Seats” for themselves and a friend—scoring access to an intimate, high-energy set.

After Charli XCX’s sold-out US Brat Tour, Dove is turning up the heat with exclusive “Hot Seats” at Lollapalooza in Chicago (July 31-August 3).

Throughout the year, Dove will announce more Hot Seats ticket drops on reddit.com/r/DoveHotSeats, giving fans more chances to win tickets to see their favorite artists at shows and music festivals.

Dove launched its Whole Body Deo collection in 2024 with an anti-chafe stick and pH balancing cream.

This year, the Whole Body Deo collection has expanded to a new cooling spray format and four elevated fragrances, all offering 72-hour, all-over odor protection and skin care. Dove Whole Body Deos are available nationwide at all major mass, food and drug retailers for $11.99.