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Targets visible signs of body skin damage concerns to improve the appearance of uneven tone, dark spots, elasticity and stretch marks.
December 16, 2024
By: Lianna Albrizio
Associate Editor
Dove is flying into the body care category with its launch of cream serums and a targeted serum concentrate.
Developed with dermatologist Dr. Elyse Love, this science-backed collection – over 10 years in the making – goes beyond regular lotion, says the brand, targeting visible signs of body skin damage concerns to improve the appearance of uneven tone, dark spots, elasticity and stretch marks.
The range caters to a variety of skin types and needs, making the launch timing apropos for the winter months.
The collection consists of five Dove Cream Serum Variants – Pro-Retinol + Firming; Niacinamide + Even Tone; Hyaluronic + Hydration; Pro-Ceramide + Repair; and Prebiotic + Protection.
The Targeted Serum Concentrate is clinically proven to even skin tone with ingredients like niacinamide, natural moisturizing factors and a proprietary tone balance complex.
The new range is available on Dove.com, Target and Amazon.
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