Furthering its commitment to self-esteem education, Dove has launched a new body confidence program for kids as young as four years old to support a future where younger generations can experience a healthy and positive relationship with the way they look.

This year marks Dove’s 20-year history of building body confidence and self-esteem in kids through the Dove Self-Esteem Project. Over the last two decades, Dove has reached more than 114 million young people with evidence-based, no-cost resources proven to increase body confidence for parents, educators, caregivers and youth.

This year, coinciding with International Day of the Girl on Oct. 11, the Dove Self-Esteem Project is extending its programming to support a younger audience, as research reveals body image concerns can start to manifest as early as 4 years old, and with one in four girls aged 4-6 years disliking something about their appearance, per the brand.

Inclusive Series with Blippi

In partnership with popular live-action preschool personality known as as Blippi, the Dove Self-Esteem Project has released a new series of inclusive, interactive and educational content that fosters positive conversations around body confidence and self-esteem in children 4-6 years old. Designed to inspire dynamic conversations that empower kids and encourage a positive self-image, the DSEP x Blippi content aims to serve as valuable tools for building resilience and self-expression, allowing families to navigate these complex topics together.

Created in collaboration with body image experts at the Center for Appearance Research (CAR), the Blippi episodes are available on Amazon, Netflix and Blippi’s YouTube channel.