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Dove Men+Care Taps ‘Love Island’ Alum for Mood Boosting Deodorant Line

Scents are designed to support how men want to feel throughout their day, according to Unilever.

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By: Lianna Albrizio

Associate Editor

Nic Vansteenberghe for Dove Men+Care

As the sensorial trend continues to hold sway, Dove Men+Care has released a new aluminum-free deodorant collection that doubles as an odor protectant and mood-booster.

The new line helps men feel confident and curates a vibe, providing mood-enhancing experiences without compromising on functionality, per the brand. Each scent in the Mood Boosting Collection is designed to support how men want to feel throughout their day, whether that’s confident, relaxed, refreshed or focused.

“Our Mood-Boosting Deodorants help you choose your energy for the day through the power of fragrance,” said Lindsey Lapin, Unilever associate director of marketing, Dove Men+Care. “Before you log on, before you step out, you have the power to decide what vibe you want to put out into the world.”

Leveraging the Pleasant Scents of Love Island

To bring the collection to life, Dove Men+Care has partnered with Nic Vansteenberghe of “Love Island” fame. Known for his enthusiasm, officials say Vansteenberghe embodies the mindset behind the Mood-Boosting Collection and how scent can play a role in all-day confidence.

The Dove Men+Care Mood-Boosting Collection includes: Midnight, billed an uplifting blend of bergamot and white amber; Breeze, a refreshing scent with palm leaves and fig notes; Paradise, a relaxing scent featuring coconut water and pineapple notes; and Horizon, a balancing scent of vanilla bean and sandalwood.

Read our latest coverage of the men’s grooming market here.

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