Marketing News

Dove Men+Care Tackles Wedding Jitters with Sports Host Gary Striewki

The brand will spotlight its Maximum Protection Antiperspirant with the groom-to-be.

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By: Lianna Albrizio

Associate Editor

Dove Men+Care partnered with sports host Gary Striewski to launch a $50,000 wedding sponsorship to help support those sweating their wedding.

It’s “I Do” season, and Dove Men+Care is helping grooms tackle the wedding jitters with sports host Gary Striewki.

The brand will spotlight its Maximum Protection Antiperspirant.

In a new campaign, the brand will spotlight its Maximum Protection Antiperspirant, designed with 96-hour sweat protection, to keep men dry and confident during life’s most important moments.

To bring this message to life, Dove Men+Care is partnering with fan-favorite sports host Gary Striewski, who got engaged last year to Abbey Carnivale.

“Weddings are some of the most meaningful moments in life,” said Striewski. “For me, it’s all about showing up prepared and paying attention to the details. Partnering with Dove Men+Care has helped me feel prepared and confident heading into my big day. With Maximum Protection as part of my routine, I know I can be present and focus on the moments that matter. Because I’m told if you do it right, you only gotta do it once!”

Dove Men+Care Maximum Protection is available now at select retailers nationwide, including Walmart, Amazon and Target.

Read our full cover on men’s grooming here.

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