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Prose Beauty and Blume also made the cut.
October 23, 2024
By: Lianna Albrizio
Associate Editor
Dossier Perfumes and Necessaire have topped the most-searched small businesses on TikTok for 2024, per payment experts and POS provider SumUp.
Dossier, which has more than 337,000 followers, ranked No. 3 with an annual TikTok search volume of 244,000. Skincare brand Necessaire matched Dossier’s the search volume number and was ranked at No. 4 with 11,000 followers.
Haircare brand Prose Beauty came in at No. 6 with search volume 163,000 and 150,500 followers. Skincare brand Blume ranked No. 8 with a search volume of 133,000 and 25,300 followers.
Google searches for the phrase “how to sell on TikTok shop” have risen by 174% over the past year, per analysts.
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