DevaCurl Launches Dry No-Poo Shampoo

For curly-haired consumers, it’s an unspoken rule not to shampoo their hair more than one to two times per week. 

 

To cement this idea, DevaCurl has launched its Dry No-Poo Dry Shampoo, a follow up to its No-Poo Cleanser.

 

The dry shampoo aims to keep the scalp feeling clean and curls nourished.

 

Dry No-Poo works to break free from the limitations of traditional dry shampoos that often leave curls feeling parched and stripped. The product effectively absorbs excess oil, impurities and sweat while providing essential hydration and nourishment to maintain the health and flexibility of curls while staying free from benzene and talc powder. 

 

The first of its kind, Dry No-Poo’s nozzle has two spraying options – one to refresh roots, absorb oil and add volume, and one to revive the mid-lengths to ends of the curls and enhance their shape, texture and body.

 

DevaCurl’s Dry No-Poo is available on Amazon, Ulta, Ulta.com and DevaCurl.com for $34.