Dermatologist-developed hair care brand Seen is expanding its retail partnership with Ulta Beauty.
Seen is currently available in over 700 stores across the US and expanded into all 1,400 Ulta Beauty locations this month.

The partnership and retail expansion is a result of Seen’s strong engagement with Ulta Beauty guests and its position leading the “skinification” of haircare, bringing skin science to the category. Seen is certified through Conscious Beauty at Ulta Beauty and saw overwhelming demand during the retailer’s 21 Days of Beauty event.

Seen’s expansion at Ulta Beauty solidifies the brand’s mission to deliver dermatologist-developed solutions for all skin types including sensitive, acne-prone and eczema-prone skin, officials said.

“We are truly grateful for the partnership with Ulta Beauty and thrilled to expand Seen’s presence into all stores nationwide,” said Iris Rubin MD, Harvard-trained dermatologist and cofounder of Seen. “Ulta Beauty has been an incredible partner, and this milestone represents a pivotal moment for our brand. Ulta Beauty guests deserve products that deliver stronger, smoother, healthier-looking hair, and are safe for all skin types, including sensitive, acne– and eczema-prone skin. With Ulta Beauty’s nationwide reach, we are excited to offer Seen to even more consumers who are looking for haircare solutions that deliver proven results for their hair, skin and scalp.

Seen offers patented and clinically proven formulas that are “clean,” vegan and cruelty-free. Seen’s fragrance-free line has been awarded the National Eczema Association’s Seal of Acceptance.