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Exhibitor and visitor attendance up 30% in the past two years.
October 21, 2025
By: TOM BRANNA
Chief Content Officer
During the past two years, exhibitor and visitor attendance at PLMA’s Annual Private Label Trade Show increased about 30%, according to the association.
The 2025 “Store Brands Marketplace” Private Label Trade Show, November 16-18 in Chicago, will feature more than 35,000 food and nonfood products, 3,000 booths and 1,900 exhibitors. More than 100 new booths have been added to the Show floor this year, after increasing in number by over 200 booths last year.
“PLMA’s annual Private Label Trade Show has experienced significant growth and success,” said PLMA President Peggy Davies. “Every year, it provides new opportunities for the private label industry to thrive.”
The Show is consistently recognized by Trade Show Executive magazine as a Gold 100 designee, placing it among the largest shows conducted annually in the US. The Show has climbed significantly in the rankings over the years as it becomes stronger and larger, according to PLMA.
“The Private Label Trade Show is the leading source for private label product sourcing and insights – all under one roof,” Davies said.
The highlight of this year’s high-value speaker lineup is the Nov. 17 Keynote Breakfast featuring Joel Rampoldt, CEO of Lidl US.
Here’s the full speaker schedule:
SUNDAY, NOVEMBER 16 – 2 p.m.:
“Key Principles for Private Brand Excellence,” Rachel Dalton, Head of Retail Insights North America, Kantar.
“Innovation and Trends in Private Label,” Neil Saunders, managing director, Retail GlobalData
“Break the Silos & Beyond the Spreadsheet: Unifying Inventory and Production Planning,” Aaron Ennest, Supply Chain and Operations Senior Consulting Manager, Plante Moran, PLLC
Panel Discussion: “Behind the Brand: The Critical Role of Private Label Manufacturers in the Convergence of Health, Beauty and Wellness,” Moderator: Mitchell Collens, Director, AlixPartners. Panelists: Sara Fellows, Senior Director of Social Media, MDG; Kristin Hornberger, EVP & Practice Leader, Wellness, Beauty & Homecare, Circana; Harrison Pappas, CEO, Arizona Nutritional Supplements; Daniel Sasu, Commercial Leader, Private Label, Distribution & Inside Sales, Westchester, Ingredion Incorporated
MONDAY, NOVEMBER 17- 8 a.m.
Keynote Breakfast: Joel Rampoldt, CEO of Lidl US
TUESDAY, NOVEMBER 18 – 8 a.m.
Retail Trends Breakfast: Hunter Thurman, Founder and President, Alpha-Diver
CLICK HERE for more details.
Visitor registration is open. CLICK HERE for more information.
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