Marketing News

Danessa Myricks Stars in Neutrogena’s ‘Get Glam Ready’ Campaign

Curated kit includes Hydro Boost Hydro Gel Masks and makeup remover wipes.

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By: Lianna Albrizio

Associate Editor

Danessa Myricks was a teenager struggling with acne when she first picked up Neutrogena products to regain her confidence.

Decades later, the beauty entrepreneur and professional makeup artist is having a full circle moment with the brand as the star of its new “Get Glam Ready” campaign.

The beauty powerhouses have created three expertly curated Get Glam Ready kits, arriving exclusively at CVS Pharmacy and CVS.com on Aug. 31.

The Kit

The collaboration focuses on skin preparation and makeup removal with Myricks’ favorite skin prep staples: the Hydro Boost Gel Cream, Hydro Boost Hydrating Sheet Masks, Hyaluronic Acid Lip Oil and Makeup Remover Wipes. These limited-edition wipes, $6.99, remove up to 99% of makeup, including stubborn waterproof mascara and work to dissolve dirt and oil while lifting away pollution, sweat, and sunscreen. These alcohol-free, ultra-soft facial cleansing wipes can be used daily for a refreshing self-care experience at home or on-the-go.

The Hydro Boost Hydro Gel Masks, $9.99, instantly quench dry skin, leaving it smooth and supple. Approved by Myricks, the moisturizing sheet masks are formulated with hyaluronic acid and are non-comedogenic. Made with 100% hydrogel material, the limited-edition masks contour to skin for optimal absorption to deliver clinically-proven results. To use, the face mask can be applied after cleansing, before applying serum and left on for 15 to 30 minutes to give skin a boost of hydration.

The Skin Prep Set, $29.99, includes four skincare essentials: Makeup Remover Wipes, Hydro Boost Hydro Gel Masks, Hydro Boost Gel Cream and Hydro Boost Lip Oil. The ultra-soft wipes gently cleanse and remove up to 99% of makeup, including waterproof mascara, for clean, fresh-looking skin. The fragrance-free gel-cream moisturizer delivers up to six times more hydration for replenished, dewy skin. Designed to hydrate and nourish lips, the glossy lip oil provides a luxurious pink tint shade to bring out the lips’ natural color. Can be applied alone on clean lips or as a topcoat for a lustrous shine.

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