Cryo Masks, Collagen Eye Patches Dominate Skincare Trends

With wellness driving lifestyle trends, consumers are just as big on keeping their bodies fit and healthy as they are their faces.

According to Spate’s Popularity Index, the fastest-growing skincare products are cryo masks and collagen eye patches.

Cryo Masks

Rather than refrigerating cooling tools, consumers are reaping the benefits of cold therapy with a cryo mask. Designed to deliver a cooling effect to the skin, this trend has grown 692.2% compared to last year, and across platforms. Despite this surge, it remains Low Popularity, analysts say, meaning it is still relatively under the radar but gaining traction quickly. TikTok leads with 84.8% Popularity Share and growth of over 1,000% year-over-year. The category receives 590 average monthly searches on Google and 40,300 average weekly views on TikTok.

K-beauty brands have helped bring this format to the forefront, as is often the case across the skincare landscape. According to Spate, Dr. Jart+ stands out on Search (2,800 average monthly searches) as a leading player. On TikTok, sentiment remains positive (8.2/10), indicating that consumers are responding well and that the format lends itself easily to social content. Related hashtags such as #koreanskincare (36,900 average weekly views) highlight continued interest in K-beauty formulations, with buzzy ingredients like #pdrn (32,500) tied to skin recovery. Hashtags like #coolingmask (31,700) emphasize demand for convenient, soothing formats, while #redness (31,900) reflects a focus on calming benefits. Top branded hashtags include #drjart (34,300 average weekly views) and #somebymi (33,500), reinforcing Korean beauty’s role in driving the trend.

Collagen Eye Patches

Eye patches are most desired given their minimal effort and high payoff. Analysts say the trend has grown 650.4% compared to last year and remains Low Popularity, meaning it is still relatively under the radar but gaining traction quickly. TikTok leads with 57.6% Popularity Share and 665.0% growth, while the category receives 2,500 average monthly searches on Google and 847,700 average weekly views on TikTok. Search terms like hydrogel (600 average monthly searches) point to preferred textures, while review (320) signals that consumers are actively seeking real-user feedback before purchasing. To no one’s surprise, top brands include K-beauty players such as Abib (480 average monthly searches) and Cosrx (320), reinforcing the category’s strong ties to Korean skincare.

On TikTok, hashtags like #koreanskincare (646,500 average weekly views) suggest that consumers are looking to K-beauty for high-performance, treatment-focused solutions. Functional hashtags including #wrinkles (906,700), #finelines (604,100), and #darkcircles (304,600) position collagen eye patches as targeted solutions for visible signs of aging and fatigue — it’s more than just an aesthetic. Top branded hashtags include #cosrx (17,000 average weekly views), #mediheal (10,600), and #medicube (9,000), all key players in the K-beauty universe.