New Products

Covergirl Adds Bond Mascara To Lash Blast Portfolio

The formula is infused with a bonding complex that creates a protective barrier around lashes and visibly improves lash quality.

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By: Lianna Albrizio

Associate Editor

Covergirl’s new bond mascara is the latest addition to its Lash Blast portfolio.

The new Lash Blast Bond Mascara is formulated to deliver instant definition and up to five times visible volume versus bare lashes. The formula is infused with a bonding complex that creates a protective barrier around lashes and visibly improves lash quality. Its precision curve brush lifts and separates each lash, creating a defined, fanned-out look that is smudge-proof, flake-proof and clump-free with up to 24 hours of wear. Ophthalmologically tested and suitable for sensitive eyes and contact lens wearers, Lash Blast Bond Mascara is available in Extreme Black, Black, Brown and Extreme Black Waterproof.

Bonding Products Strong Influence

Brand officials said the rise of bonding products in haircare inspired its recognition in lash care in mascara.

“Lash Blast Bond Mascara is the perfect balance between the defined, bold Lash Blast look and caring for your lashes!” said Mary Santangelo, senior vice president, Covergirl global marketing, at Coty.

Covergirl’s Lash Blast Bond Mascara is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains.

Lash Blast Bond Mascara retails for $10 and is available everywhere Covergirl is sold.

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