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Scents like Tempting Peach and Rebel Vanilla are seductive, surprising and steeped in romance, officials say.
January 26, 2026
By: Lianna Albrizio
Associate Editor
Billed the first “drop” of its new fragrance incubator Cotylab, Happi Top 50 Company Coty has partnered with Netflix and Shondaland to unveil the first seasonal fragrance collection inspired by the world of hit series “Bridgerton.”
Tempting Peach opens the story with a juicy flourish as mellow peach, ripe mango and mandarin intertwine in a chypre fruity blend that marketers say “flirts with the senses.”
Rebel Vanilla is a sultry ambery floral composition of velvety rose, gardenia, jasmine and vanilla.
Graceful Hydrangea is a floral woody composition with blackcurrant and cedarwood softened by a decadent praline note.
The campaign will be narrated by Queen Charlotte (played by actress Golda Rosheuvel), whose voice lends regal presence to the collection and connects back to the Netflix hit, which reportedly ranks among the top 10 most popular English-language television series of all time.
The packaging is what makers call a “love letter to refinement.” Adorned with a spherical gold cap, the clear glass bottle alludes to apothecary bottles from a bygone era. Damask ornamentation appears on both the label and box that suggest a Bridgerton palette, where the tones correspond to the notes. A crest reflects the heritage of high society, while subtle flourishes – a diamond, feathers and mask – nod to masquerade and mischief.
Available in limited quantities as a 50-ml eau de parfum and a 10-ml pen spray, the collection invites fans and olfactive fans to experience Bridgerton through fragrances that are seductive, surprising and steeped in romance, per company officials.
Said Coty’s UUCANN President, Amaury de Vallois, “As the first launch from Cotylab, this collection reflects our ambition to fuse cultural relevance, creative innovation and olfactive excellence.”Added Linda Suliafu, vice president of merchandising, Ulta Beauty, “Across all generations, our guests are highly engaged with the category, embracing scent as a form of self-expression and self-care, and as a meaningful way to connect with others to build a community around what inspires them most.”
The Bridgerton perfume collection is available exclusively at Ulta Beauty stores and Ulta.com.
Read what’s to come for Coty’s fragrance releases in 2026, here.
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