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The reality star's Skims brand now holds clothing and CFT under one roof. Photo: Shutterstock/Kathy Hutchins
March 24, 2025
By: TOM BRANNA
Chief Content Officer
Kim Karshadian’s shapewear company Skims acquired the entrepreneur’s beauty label SKKN by Kim from Coty as part of a larger brand consolidation.
The apparel brand bought the beauty giant’s 20% minority stake in the cosmetics line as well as Kardashian’s 80% majority stake.
The acquisition means Skims will now house all of the reality star’s clothing, cosmetics, skincare and fragrance businesses under one umbrella.
It is hinted that Skims’ planned expansion into beauty will begin in 2026.
The financial terms of the deal were not disclosed.
SKKN by Kim was founded in 2022 following the closure of Kardashian’s cosmetics and fragrance lines KKW Beauty and KKW Fragrance in 2021 and 2022 respectively as part of a rebrand.
Coty acquired 20% of KKW Beauty in 2021 for $200 million.
Coty plans to use the proceeds of the sale to progress its deleveraging strategy and invest in wider brand portfolio innovations, it said in a statement.
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