Coty Inc. has renewed its license agreement with Davidoff, extending their long-running partnership beyond 20 years.

The renewal of this iconic license paves the way to update the brand's leading fragrance, Davidoff Cool Water, as well as the creation of new innovations. The brand strategy will include a premiumized offer and echo the growth of Davidoff’s portfolio of projects. The extended partnership provides a strong foundation for further geographic expansion, cementing Davidoff's position as a true global fragrance leader.

“We are delighted to renew our highly successful, long-standing partnership with Davidoff. It is a relationship which began in the 1980s and has produced some of the industry’s most iconic scents – from Zino Davidoff to Davidoff Cool Water,” said Sue Y. Nabi, Coty’s CEO.  “The significant extension of our agreement represents a deepening of our partnership and lays the foundation for innovation to drive the next phase of growth, built on trust and shared values of diversity and inclusion. It once again demonstrates that Coty is the go-to partner for fashion houses, brands and high-profile individuals that want to create leading beauty portfolios under license.”

Adrian Meili, Davidoff’s CEO, commented: “The board of directors and the entire Zino Davidoff team are delighted to extend our successful, longstanding, and deep relationship with Coty. We look forward to continuing our close collaboration with the dedicated Coty Team under Sue Y. Nabi’s inspiring leadership to further rejuvenate the Davidoff Cool Water fragrance line while also working on new innovations in the ongoing spirit of mutual trust and based on shared values.”

The recent launch of Davidoff Cool Water Reborn exemplifies the partnership’s success in rejuvenating an iconic scent while recapturing the essence of the line’s early days. Coty and Davidoff’s shared passion for innovation and commitment to creating timeless fragrances that resonate with consumers around the world will continue to be the bedrock upon which this highly successful partnership is built, while exploring new and diverse facets of this iconic brand.