Cosrx Teams with Alfred Coffee To Promote Snail Mucin Line

K-beauty skincare brand Cosrx wants coffee shop frequenters to slow down like their unhurried coffee date and the brand’s line of snail mucin skincare with a new partnership with LA’s Alfred Coffee.

Running through July, the collaboration aims to introduce coffee drinkers and skincare enthusiasts to Coxrx’s snail mucin skincare line, including the TikTok-viral Advanced Snail 96 Mucin Power Essence and Advanced Snail 92 All in One Cream.

Slow Wednesdays and Other Promotions

To kick off the collaboration, limited-edition coffee sleeves will be available at Alfred locations across LA. Slow Wednesdays is a weekly event planned to turn “hump day” into the week’s highlight. Inspired by Cosrx’s snail mucin line, the campaign encourages consumers to slow down, treat themselves and indulge in a ritual of skincare and caffeine.

Every Wednesday in July starting at 8 am, the first 200 customers at participating Alfred locations will receive a full-sized Snail Essence and Cream set with any coffee purchase, an exclusive opportunity to discover why Cosrx’s snail mucin line has taken the skincare world by storm. The Slow Wednesdays sampling events will take place at six Alfred locations throughout Los Angeles including: Melrose Place, Marina del Rey, Ventura Place, Brentwood, Westwood and Coldwater.

Social Media Giveaway

Cosrx and Alfred will also host a social media giveaway to boost engagement and encourage customer participation. The giveaway will feature Cosrx’s limited-edition Snailicious Kit and exclusive Alfred merch, perfect for loyal customers of either brand, or both. To further amplify the campaign, top LA-based influencers and content creators will be invited to experience Slow Wednesdays and share their favorite coffee-skincare pairings with their audiences. Expect plenty of Instagram-worthy moments, viral TikTok content and glowing reviews.