Secret Takes Care of Business (and Sweat) with Corporate Natalie

The transition from college to corporate life comes with its share of sweaty challenges.

When faced with the pressure of a first performance review or an “always-on” hybrid work environment, the body reacts differently than it does during a workout. To provide early-career professionals with the tools and confidence to keep them fresh and dry, Secret has linked with Intern Queen, a leading Gen-Z and campus marketing platform, and Forbes 30 Under 30 honoree Natalie Marshall (Corporate Natalie) to promote Secret Clinical Strength with Hyaluronic Acid.

The innovation provides clinically proven, 100-hour protection – even in 100-degrees Fahrenheit heat – the strongest level of protection against sweat and odor while being gentle on skin, according to the brand. What’s more, the potent deodorant offers three times sweat protection, specifically formulated to address stress-related sweat.

“No one tells you how sweaty corporate life can get,” said Natalie. “From sprinting to the office because you snoozed your alarm one too many times, to trying to decode the corporate terms your boss keeps using, there’s a long list of stressors. Sweat doesn’t need to be on the list. Secret Clinical is the one thing in my workday that quietly handles itself.”

Dauntless Freshness

Secret is harnessing Intern Queen’s trusted community of college influencers and the satirical wit of Corporate Natalie to prove that while the leap to a first job is daunting, staying dry shouldn’t be. By bringing humor to the office gauntlet, they are demystifying workplace culture and helping young professionals laugh off awkward hurdles while staying sweat-free.

“At Intern Queen, we believe that preparation is the key to overcoming those high-pressure ‘firsts’ that define a career,” said Lauren Berger, founder and CEO of Intern Queen. “By partnering with Secret, we’re showing our community that professional resilience starts with feeling prepared. Having that gold-standard sweat protection allows young women to walk into any boardroom with their heads held high and their focus exactly where it belongs.”

Read more on Corporate Natalie here.