With all the hype surrounding this weekend’s upcoming Conference Championship Game and the Super Bowl on Feb. 9, tensions are the highest they’ve ever been. The Kansas City Chiefs are seeking to make NFL history with a three-peat victory while underdogs the Washington Commanders and the Buffalo Bills hunger for a shot at the title.

With this Sunday anticipated to be an emotional roller coaster for fans and players alike, Coors Light has introduced a chill face roller to help men and women tackle a phenomenon called “case of the Mondays.”

Introducing the Coors Light Chill Face Roller. The one-of-a-kind face tool combines the popular beauty trend of face rolling with the chill of a Coors Light.

‘Choose Chill’

“At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” said Marcelo Pascoa, vice president of marketing at Coors Light. “With the Coors Light Chill Roller, we’re taking that mission to the next level by bringing the mountain cold of Coors Light directly to your daily routine.”

According to the brand, 60% of Americans and Canadians admit they’re likely to have a “case of the Mondays” after the Big Game, according to a recent survey conducted by Talker Research.

That’s why earlier this month, Coors Light turned a “Case of the Mondays” into an actual case of beer with limited-time packaging.

By simply inserting a 12-ounce can of Coors Light securely into the holster, the Chill Roller transforms into a bespoke facial tool that ensures the ultimate chilled facial experience, per marketers.

The Coors Light Face Roller will be available for a limited time exclusively on shop.coorslight.com starting January 27 at noon ET.