Cascade is launching New & Improved Cascade Platinum Plus to address consumers’ top concerns of stuck-on food, tough grease and spotty dishes.

The new product features an upgraded formula designed to remove up to 100% of food and deliver a virtually spot-free shine and dry.

In a new campaign to support the launch, the brand enlisted comedian Kenan Thompson to help put the product to the test and encourage consumers to embrace cooking at home without fear of the tedious cleanup.

ActionPacs Tackle Tough Messes

More than one-third of Americans are now cooking at home four to six times per week, with more than 25% inspired by meal ideas sourced from their social media feeds, per the brand. A recent study by Procter & Gamble looked at today’s most popular recipes and found a significant rise in the use of complex ingredients like proteins. Meat ranked at the top of the list, while cheese and eggs ranked in the top five most used ingredients. Cascade designed its new ActionPacs using a proprietary enzyme designed to work specifically on these traditionally tough-to-clean food combinations (like cheesy, baked on eggs and pan-seared meats) and included the grease-fighting power of Dawn.

“One of our top priorities is making sure that our products and innovations evolve with the consumers’ needs,” said Angelica Matthews, brand vice president, North America Dish Care, Procter & Gamble. “Through research, we discovered that people are becoming more adventurous in the kitchen. They’re cooking with more complex ingredients, and we needed to ensure that our formula was leveling up the same way that consumers are with their cooking. New & Improved Cascade Platinum Plus can tackle even the toughest messes being made in the kitchen today, delivering a superior clean.”

Watch Thompson’s humorous promotional campaign here: