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The new juice bottles up the pulse of New York City springtime.
April 20, 2026
By: Lianna Albrizio
Associate Editor
Coach has bottled up the pulse of New York City springtime with its new Cherry Parfum.
Coach Cherry draws inspiration from the house’s cherry motif with a retro feel, per makers. The fragrance pairs Coach’s “timeless elegance” with a youthful radiance to yield an “invigorating” sensory experience, according to the brand.
Created by perfumers Natalie Cetto and Nadège Le Garlantezec from Givaudan House, Coach Cherry opens with a burst of dark cherry, electrified by the zest of Italian Mandarin. The heart reveals a floral bouquet of Jasmine sambac, magnolia and rose. It is softened by a touch of herbaceous Davana; patchouli; tonka; and Ambrofix.
The bottle features a deep red hue adorned with the house’s iconic Horse and Carriage logo, accompanied by a gold cherry charm and a red turnlock cap —signature Coach details that nod to the house’s storied leather tradition, according to the brand. The outer pack mirrors the bottle’s joyful spirit and rich red hue, textured with an embossed cherry motif.
Cherry Parfum is available at Ulta, Nordstrom, Macy’s, Bloomingdales, Dillard’s, Amazon and Belk.
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