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Clean Beauty To Dominate in Barcelona

Attendees seeking clean beauty solutions lead the fore at this year’s In-Cosmetics Global.

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By: Lianna Albrizio

Associate Editor

Ingredients that respond to the clean beauty trend will take center stage at this year’s in-cosmetics Global.
 
The sector ranks as a favorite among cosmetic manufacturers and R&D specialists, with two-thirds (65%) of the top product views responding to this growing beauty trend, according to product directory searches.
 
Anticipated to grow at a robust CAGR of 40.1%, the global clean beauty market is expected to reach $37.65 billion by 2028. It has rapidly gained momentum as conscious consumers look for products made from ingredients that are safe, non-toxic and have the lowest possible impact on the environment. Far from a new trend, sustainable beauty and wellbeing have been on the rise over the past few years, with the Soil Association Certification declaring 2022 as its 11th consecutive year of growth based on the progression of certified organic beauty and wellbeing products.
 
The Association’s Organic Beauty and Wellbeing Market Report revealed that nearly half (48%) of consumers are now more concerned about the environment than prior to the pandemic and 55% are more likely to purchase environmentally friendly products.
 
Other notable trends making it to the top of attendees “must-sees” at this year’s event include personalization (25%), while wellbeing and CBD share the third spot, with 15% of the top product views.

Ingredient Innovation


Among the exhibitors unveiling trending ingredients at this year’s event, Active Concepts S.r.L will respond to two of this year’s biggest trends – clean beauty and CBD. Its 20829-ProCutiGen Bond is a lipopeptide derived from chia seeds. It can be utilized for hair strength and protection thanks to its rich source of protein, helping to prime hair cuticles and prevent damage, ideal for chemically treated hair.
 
It will also highlight its AC Hemp Oil Liposome PF, which capitalizes on the potent anti-inflammatory benefits associated with hemp oil and CBD. It uses encapsulation technology to enhance activity and stability, while the inhibition of Interleukin-6 activity is thought to alleviate the chronic inflammatory process, which is linked to skin ageing.
 
Fellow exhibitor, Laboratoires Expanscience will demonstrate its skin and hair sebum regulator, made from upcycled avocados. 5α-Avocuta T is an oil-based natural active ingredient that helps regulate sebum secretion by inhibiting 5 α-reductase activity. In a haircare application, it is proven to reduce dandruff by 67%, and greasy hair appearance by 78% in just three weeks. When used in skincare, it can reduce the greasy appearance of the T-zone by 78%.
 
Microcaps will introduce attendees to its novel microencapsulation technique which enables the fabrication of highly uniform and microplastic-free beads to enhance the sensory and visual qualities of cosmetic products and to deliver water and oil-based actives. Selco Wirkstoffe Vertriebs GmbH will profile its 18-ß-Glycyrrhetic acid, which is obtained by hydrolysis of Glycyrrhicinate from the roots of Liquorice (Glycyrrhiza glabra). It will also welcome attendees to see and try Bromelain (100), a natural plant protease that is derived from pineapple strains.

Ingredient Launches

More than 800 leading personal care ingredient suppliers are anticipated to showcase the latest ingredient launches. Among them, 80% of the top 20 global cosmetics ingredient suppliers will be in attendance. This includes BASF, Croda, Ashland, Solvay, Clariant, Momentive, Evonik, Lubrizol, Nouryon, Arxada (formerly Lonza Specialty Ingredients), Stepan Europe, Wacker, Shin-Etsu, Roquette, DSM and Symrise. Meanwhile, over 140 new exhibitors will exhibit for the first time, including AntalGenics, Cellugy ApS, Escruder, Innomost and Sequential Bio.  
 
“With a growing emphasis on sustainability and the continued efforts of consumers to make more conscious choices of the products they consume and dispose of, it is unsurprising that clean beauty continues to dominate,” Roziani Zulkifli, event director, in-cosmetics Global. “And, with more than 400 exhibitors confirmed to showcase ingredients that respond to the clean beauty movement, we have no doubt that attendees will leave this year’s in-cosmetics Global with an abundance of ideas and ingredients that meet this ever-growing trend.”
 
To register for in-cosmetics Global go here.
 

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