Christina Aguilera Reignites Fragrance Deal with Revlon

Christina Aguilera once crooned in her “Stripped” era, “You are beautiful in every single way.”

And so is her fragrance deal with Revlon.

Revlon Consumer Products has renewed its fragrance license agreement with the legendary recording artist. Company CEO Michelle Peluso said the seven-time Grammy winner’s design sensibility and deep connection with consumers make her an ideal partner at this pivotal time for the brand.

“We are excited to extend our long-standing collaboration with Christina Aguilera, a valued creative partner whose vision and influence have helped shape one of the most successful celebrity fragrance portfolios in the industry,” noted Peluso. “As we continue to grow our presence in the celebrity fragrance space, we look forward to building on this significant relationship for many years to come.”

Genie In a Bottle

The long-term agreement marks the continuation of a collaboration between Aguilera and Revlon that spans more than a decade. It also coincides with over two decades since the launch of Aguilera’s debut fragrance. Through this renewed deal, the powerhouses will focus on expanding the brand’s global fragrance portfolio, building on a shared commitment to driving consumer engagement with younger audiences and category growth.

The success of lines such as Signature, Definition and By Night continue to resonate globally and this deal will build on that success, officials said. Aguilera is reportedly the No. 1 women’s celebrity fragrance brand in Germany and is expanding rapidly across Europe including the UK, Eastern European and Balkan countries.

Revlon and Aguilera will launch a new fragrance in 2026, designed to reach a younger consumer. There are also plans to launch a new pillar in the coming years.