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The event honored 11 female beauty founders driving innovation and impact in the beauty industry.
May 20, 2025
By: Lianna Albrizio
Associate Editor
The Cosmetic Executive Women (CEW) held the second-annual Visionary Awards presented by Harris Williams, to honor female leadership and celebrate advancing women in the beauty industry.
The live event and cocktail party honored 11 female beauty founders who are driving innovation and impact, possess extraordinary strategic and creative vision and demonstrate leadership and success in the beauty industry.
The event, which took place at Shutters on the Beach in Santa Monica, CA, featured each Visionary sharing her personal journey and advice for the next generation.
The CEW is a global network of 8,300 members. Its mission is to empower women with the support, education and recognition needed to grow their careers.
“We are deeply honored to recognize these extraordinary women,” said Carlotta Jacobson, CEW president. “The 2025 Visionary Awards shine a light on the trailblazers shaping the future of beauty, leaders who are redefining success through innovation, passion, and purpose. Our industry flourishes when we champion women’s leadership and celebrate the impact they’re making both in business and beyond.”
2025 Visionary Award Honorees:
Tina Chen Craig, Founder: U BeautyLaney Crowell, Founder & CEO: SaieAlisa Metzger, Co-Founder: Innbeauty Project Jen Shane, Co-Founder and Head of Innovation: Innbeauty ProjectOlamide Olowe, Founder and CEO: TopicalsHillary Peterson, Founder: True BotanicalsBaylee Relf, Founder: DimeCynthia Sakai, Founder & CEO: EvolvetogetherJanell Stephens, CEO: Camille Rose
Carly Guerra, Founder & CEO: SavoirSponsors: Amazon Beauty, Elevation Labs, Ulta Beauty, O.Berk, Trademark Cosmetics, 24 Seven, Nordstrom, Oracle NetSuite, Fairchild Media Group, Kaplow Communications, Consultancy Media, MOSS.
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