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Aims to educate consumers on proper cleansing habits with the brand’s dermatologist-recommended products.
CeraVe is injecting the drama of daytime television into its new campaign, “CeraVe Soap Opera,” to inspire proper cleansing habits among consumers to make their skin sing.
Inspired by nostalgic daytime television and the statistic that 43% of consumers report relying on soap for facial cleansing, the brand’s soap opera campaign aims to educate consumers on the importance of proper cleansing in skincare routines and debunk common cleansing misconceptions.
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