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CeraVe Enters Hair Care Category with New Scalp Care Collections

Both collections tackle dandruff and hydration – common scalp concerns heading into colder months.

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By: Lianna Albrizio

Associate Editor

CeraVe has entered the hair care category with two new collections to control dandruff and keep the scalp hydrated.

Introducing the CeraVe Anti-Dandruff and Gentle Hydrating ranges.

The Anti-Dandruff range includes a hydrating shampoo, conditioner and a 2-in-1 shampoo and conditioner; the Gentle Hydrating range includes a shampoo and conditioner.

Both collections leverage the brand’s “hero” ingredient, ceramides, to promote overall scalp and hair health.

A consumer test demonstrated that 97% of testers agreed their scalp immediately felt clean; 94% agreed their hair felt manageable and 93% agreed their hair felt moisturized for 24 hours.

Suitable for all hair types, curl patterns, color-treated hair and those with sensitive scalps to eliminate mild-to-moderate dandruff, the collections are available at Walmart.com.

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