Marketing News

Cascade Feeds America For 70th Anniversary

The P&G-owned brand, a Happi Top 50 Company, partners with Feeding America to provide up to one million meals to needy families this holiday season.

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By: Lianna Albrizio

Associate Editor

P&G-owned dishwasher detergent brand Cascade is celebrating its 70th year providing sparkling-clean dishes by helping to feed America for the holidays.

In a partnership with Feeding America, the nation’s largest hunger-relief organization, Cascade is helping to provide up to one million meals to needy families this holiday season. Consumers can download a $1-off-coupon for Cascade Platinum Plus. For every coupon downloaded, Cascade is donating 10 meals to Feeding America, with a goal to provide one million meals.

“For generations, families have trusted Cascade to deliver a safe, powerful clean so they can focus on what really matters: being together,” said Angelica Matthews, brand vice president, North America Dish Care, Procter & Gamble. at Cascade. “We’re proud that Cascade has earned that trust for 70 years, and it’s what inspires us to care for families in ever bigger ways, including helping provide meals to those who need them most through our partnership with Feeding America.”

Coupons can be downloaded here.

Check out our most recent coverage of the household cleaning market, here.

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